comme des paillettes
fashion tower-museum. tokyo (jp)
do ideas! + laure saunier
Omotesando street is known for being the main shopping avenue of Tokyo, where you can find high street fashion labels as well as luxury boutiques. This area has recently been invaded by architectural projects conceived by the main contemporary architects worldwide. Therefore, it is not only the accumulation of windows of several luxury brands but also an international window of the interest that Japan has for fashion and architecture in general.
In this context it was important for us that the museum would reflect that idea of architectural and fashion-related wealth of Tokyo and Japan. In our eyes, the sequin is the most apropiate to reflect this wealth, as well as to represent fashion in an universal way. We started assembling the schematized silhouettes in fashion trough the decades. With this shape, balconies and gardens manage to have views on Omotesando Street, obviously, as well as on the Meji Shrine, important for the history of the street. The runway, on the other hand, is not only open and visible from the street, but it also has a set of foldings in the shape of the building that reflects and is reflected. A vertical connection with elevators and stairs pool the building through its 20 levels. We organized the space in the exhibtion rooms with oblique glass galleries, related to hypothetical pathways. These different themed pathways are located in between the splanged skin and the levels, to help the visitor to understand fashion evolution through the decades in the different fashion capitals (Paris, Milan, New York, London and Tokyo).
view from the street
volume
silhouettes through decades
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sequins (paillettes)
isometric view
plans + section
runway-exposition-garden